How Investors Can Meet Consumer Demands for Homes with New Construction Investment

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As of June 2024, Zillow estimates the U.S. housing market inventory is now short 4.5 million homes. With this supply and demand imbalance, the prospect of new construction to meet the demand for new homes can be appealing to real estate investors. 

Is it Better to Build New Construction or Renovate Existing Homes?

 

When buying a new construction home vs. an existing property, investors will uncover both the pros and cons of each venture. 

The pros and cons of new construction homes include: 

Pros

  • Opportunity for a more modern floor plan
  • More authority in the design of the home
  • Lower maintenance costs
  • Warranties on new appliances
  • Less costly utility/energy bills
  • Home will likely be “greener” and “smarter” than many existing properties on the market
  • New construction home’s appreciation tends to rise faster

Cons

  • Upfront costs can be more expensive
  • Harder to estimate overall costs and timelines
  • Traditionally include longer holding times

When the pros outweigh the cons, investing in new construction homes can be a great opportunity for investors to supplement homebuyers’ demands for homes while turning a profit in a less-than-favorable housing market. 

Combating Institutional Real Estate Investors

 

Why is there still such a hole in the housing inventory? For starters, during the pandemic, interest rates hit some historic lows (2%-3%). This naturally encouraged homeowners who purchased or refinanced during that time to stay put. Disruptions to the labor market and global supply chain have further slowed home development.

While many factors have influenced the housing inventory shortage, institutional real estate investors–or larger enterprise investment companies–continue to be a key component of the issue. A recent Redfin report found that institutional investors accounted for nearly 19% of all the U.S. homes sold during the first quarter of 2024–a number that continues to rise year-over-year.

These companies buy up sizable amounts of properties, typically tens of hundreds at a time, creating a portfolio of rental properties. This lowers an already depleted housing market.

With the right financing, real estate investors can combat these institutions and facilitate the demand for new homes with new construction projects.

Tips to Conquer Your First New Build

However, investing in new construction homes is not the same as fix and flip endeavors, and requires investors to learn and navigate a few new things that they may have never dealt with before. 

Here are a few tips that will help you conquer your first new build: 

Thorough Market Research

In business, any successful venture begins with thorough research to help guide informed decisions. For real estate investors, evaluating industry dynamics to uncover investment opportunities should be routine for any project. Collecting key data points on things like a location’s job and population growth, housing affordability, and unemployment rates is a great first step. 

When scouting an area for new construction projects, investors must take a more granular look at the location. Identifying emerging neighborhoods with the right features is essential to building success.

Investors should look for: 

  • Quiet and safe neighborhoods
  • Access to amenities and entertainment
  • Convenient transportation or access to public transportation
  • Great school districts

These factors will help you determine some of the top places to invest in real estate.

It’s important to note that while building new homes in older neighborhoods with proven amenities provides peace of mind to potential buyers, securing a lot to build a new housing development could be more profitable. As more homes are built and occupied and the neighborhood develops, your property value is likely to increase.

Find a Builder with Experience

Not all builders are created equal and choosing the right builder is one of the most important aspects of investing in construction projects. Quality of work, timeliness, and great communication are all critical to building efficiently and effectively. 

When shopping for the right builder ask for examples of their past work. Builders with a background in building spec homes for profit are ideal. Spec homes, or speculative homes, are homes that builders construct on the speculation that they will sell easily for a significant profit.

Invest in Green Features

More than ever, consumers want a home that aligns with their values and efforts to reduce their carbon footprint. In fact, a 2024 global survey commissioned by WWF found that 66% of consumers–75% of millennial respondents–consider sustainability when making a purchase. 

Investors looking to entice today’s consumers should look to add eco-friendly appliances, such as:

  • Solar panels
  • Tankless water heaters
  • Energy-efficient doors and windows
  • Energy Star-rated appliances
  • Smart thermostats

Taking a green approach to designing a new build will further fuel consumer demands for new homes and get your investment sold and off the market quicker.

Marketing & Sales Strategy

A new construction home won’t sell itself and it certainly won’t garner the highest return on investment on its own. Identifying target markets–or the type of consumer you want to sell to–and identifying ways to reach that audience will go a long way in turning a profit quickly. 

For example, if you’re building a single-family home for a young family, advertise the extra bedrooms, living room space, as well as local schools and daycares in the area.

Secure Flexible Financing

Working with flexible and reliable financing will facilitate the first step, and give you peace of mind while moving through the new build process. While traditional lenders, like banks and credit unions, offer construction loans, these loans come with a lot of governmental oversight, making approval difficult and time-consuming. 

Private lenders, on the other hand, offer faster and more accessible financing options in the form of business purpose loans. With Construction Loans specifically designed to finance new construction projects and less bureaucracy, private lenders provide: 

  • Flexible financing options 
  • Fast approval times
  • No prepayment penalties
  • Eligibility for investors with poor credit or no downpayment

With less oversight and the speed and flexibility to get the funding necessary for a new construction project, construction loans through private lenders are the ideal option for real estate investors. Furthermore, you’ll be on track to help meet market demands for homes.

Finance of America Commercial: Filling the Demand for New Homes with Business Construction Financing

Finance of America Commercial (FACo) offers the most reliable and flexible short-term construction loan options on the market. With flexible terms and prepayment options, we can tailor our programs to meet the unique needs of your new construction project. 

Our financing options are designed for developers and investors alike that include land acquisition and multiple draws available at the borrower’s discretion. It’s no wonder Finance of America Commercial is a top new construction capital partner!

Ready to help homebuyers find their forever home while turning a significant profit? CLICK HERE to schedule a FREE consultation with a FACo expert today! 

Frequently Asked Questions

1. Why is new construction an attractive investment opportunity for real estate investors?

New construction can help real estate investors address housing demand by adding residential properties to markets with limited inventory. Building new homes also allows investors to incorporate modern floor plans, energy-efficient systems, and features that appeal to today's buyers. However, investment success depends on local demand, construction expenses, financing costs, and the property's eventual selling price.

2. Is it better to build a new house or renovate an existing property for investment?

The choice between new construction and renovating an existing home depends on project costs, timelines, property conditions, and market demand. New construction provides greater design flexibility and opportunities to incorporate modern features, but often requires more extensive planning and permitting. Renovation projects may offer shorter timelines or lower acquisition costs, although hidden repairs can increase expenses. Investors should compare projected returns for both strategies.

3. How can investors identify the best locations for new construction homes?

Investors should research population growth, employment opportunities, housing affordability, and local demand before selecting a new construction market. Desirable locations often provide convenient access to schools, transportation, shopping, and essential services. Comparing recently sold homes, competing new developments, land prices, and construction costs can help investors determine whether a neighborhood supports profitable residential development.

4. What are the biggest risks of investing in new construction homes?

Common new construction investment risks include rising material costs, contractor shortages, permit delays, unexpected site conditions, and extended holding periods. Changes in interest rates or housing demand can also affect project profitability. Investors should conduct thorough due diligence, obtain detailed construction estimates, establish contingency reserves, and maintain realistic timelines to manage potential financial setbacks.

5. What should first-time investors look for when hiring a home builder?

First-time construction investors should look for builders with experience completing similar residential projects, particularly speculative homes intended for resale. Reviewing previous work, checking references, verifying required licenses and insurance, and comparing detailed bids can help evaluate potential contractors. Clear construction schedules, written agreements, and regular communication are also important for managing project quality, costs, and completion timelines.

6. Do energy-efficient features increase the value of new construction homes?

Energy-efficient features can improve a new home's market appeal by potentially reducing utility expenses and supporting buyer preferences for lower-maintenance properties. Popular options include efficient windows, smart thermostats, improved insulation, and ENERGY STAR-rated appliances. However, the financial return varies by location and installation cost. Investors should compare the additional expense with local buyer demand and expected resale value.

7. How can smaller real estate investors compete with institutional investors in new construction?

Smaller real estate investors can compete by focusing on neighborhood-specific opportunities, underserved buyer preferences, and projects that may not fit larger investors' acquisition strategies. Building smaller homes, developing infill lots, or offering practical layouts at competitive prices may help differentiate their properties. Strong local contractor relationships, accurate budgeting, and access to suitable construction financing can also support more efficient project execution.

8. How can investors finance a new construction investment property?

Investors may finance eligible residential development projects through ground-up construction loans designed to support property construction and, in some cases, qualifying land acquisition expenses. These loans commonly release approved construction funds through a draw process as work progresses. Finance of America Commercial (FACo) offers New Construction financing for qualifying residential investment projects, subject to borrower eligibility, underwriting requirements, and program guidelines.

Authored by Bianca Montalvo

SEO copywriter and strategist

This content is for informational purposes only and should not be construed as investment or legal advice. Neither the author of this content nor Roc360 assumes any liability for actions taken or not taken based on information contained herein. Investments involve risk, including potential loss of principal. You should consult a qualified professional before making financial decisions.

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